1 hour ago
4
In a rapidly evolving digital landscape, the call for media practitioners to harness the power of Artificial Intelligence (AI) tools has never been more pressing. As the industry grapples with new challenges, ranging from misinformation to declining audience engagement, policymakers and mediaprofessionals alike are recognizing the transformative potential of AI in enhancing journalistic practices.
Leading this charge is Polaris Bank, which is set to host an open workshop titled “Integrating AI Tools in Contemporary MediaPractices for Innovation and Excellence” on October 24, 2024. This initiative, part of the bank’s Corporate Social Responsibility (CSR) efforts, aims to equip journalists with the skills needed to thrive in the digital age.
AI technologies have permeated various sectors, but their role in journalism is particularly vital. From automating routine tasks to analysing large datasets for investigative reporting, AI offers media practitioners innovative tools that can enhance productivity and storytelling accuracy. With AI-powered solutions, journalists can sift through mountains of data to identify trends, automate transcription services, and even generate content through Natural Language Processing (NLP).
As the media landscape shifts, staying relevant means embracing these new technologies. “The future of journalism lies in our ability to adapt and leverage technology,” asserts Dr. Chike Mgbeadichie, a Senior Lecturer at the School of Media and Communication, Pan-Atlantic University, who will be facilitating the workshop. “Understanding and integrating AI tools into our practices will not only streamline our processes but also ensure that we remain competitive in a rapidly changing environment.”
Polaris Bank’s decision to host this workshop reflects its dedication to improving the capacity of Nigerian journalists. Over the past decade, the bank has been at the forefront of empowering media practitioners through various initiatives. Their annual media workshops, which have benefited over 4,000 journalists, are designed to enhance skills and knowledge across the mediaspectrum.
“With the success of our previous workshops, particularly the 2023 edition, we are excited to delve deeper into the integration of AI tools this year,” said Lekan Otufodunrin, Executive Director of the MediaCareer Development Network and a key facilitator for the event. “The feedback from participants highlighted the need for more training on contemporary practices, and we are committed to meeting that need.”
This year’s workshop will not only focus on AI tools but will also cover crucial topics such as data journalism, fact-checking, and solutions journalism. By incorporating these themes, Polaris Bank aims to ensure that media professionals are well-equipped to tackle the challenges of misinformation and maintain journalistic integrity.
The integration of AI in journalism is still in its infancy in many parts of the world, including Nigeria. Many mediapractitioners lack access to training on these emerging technologies, creating a knowledge gap that needs to be addressed. Polaris Bank’s workshop seeks to bridge this gap by providing hands-on training and expert guidance on how to effectively utilize AI tools in everyday journalistic practice.
“AI can help us make sense of complex information and provide insights that can enhance our stories,” explains Dr. Mgbeadichie. “By learning how to use these tools, journalists can elevate their reporting and provide audiences with deeper, more nuanced stories.”
The impact of Polaris Bank’s initiatives can already be seen in the testimonies of past workshop participants. Jane Okeke, a journalist with a leading national newspaper, shared her experience from the previous workshop. “Before attending the Polaris workshop, I was skeptical about the relevance of AI in journalism. However, the practical insights I gained opened my eyes to the possibilities. I now use AI tools for data analysis in my reports, making my stories more impactful and evidence-based.”
Similarly, a broadcast journalist, Chike Anochie, remarked on the importance of continuous learning in the face of technological advancements. “As journalists, we have a responsibility to our audience to deliver accurate and timely information. The Polaris workshop has equipped me with the tools to meet those expectations while embracing innovation.”
The media landscape is undergoing significant transformation, and the integration of AI tools represents a pivotal step towards building a sustainable future for journalism. As Polaris Bank continues to champion mediaempowerment through education, the impact of their efforts will resonate throughout the industry.
In a world where information is abundant but trust is waning, it is imperative for mediapractitioners to not only adopt new technologies but also understand their ethical implications. The workshop will address responsible journalism practices, ensuring that participants grasp the importance of transparency and accuracy in their reporting.
“Journalism is not just about gathering news; it’s about telling the truth,” emphasises Otufodunrin. “As we integrate AI tools into our work, we must remain vigilant in our ethical obligations. This workshop is about more than just technology; it’s about preserving the integrity of journalism in a digital age.”
Polaris Bank’s initiatives highlight the importance of corporate social responsibility in fostering the growth of key industries. By prioritizing education and capacity building in the mediasector, the bank is not only contributing to the development of journalism in Nigeria but is also setting a standard for other corporate entities to follow.
“Corporate bodies have a significant role to play in supporting media literacy and professional development,” asserts Dr. Mgbeadichie. “Polaris Bank is demonstrating that commitment through these workshops, and it’s a model that should be emulated.”
As the media workshop approaches, anticipation is building within the journalism community. The opportunity to learn from industry experts and gain hands-on experience with AI tools represents a significant step forward for many practitioners.
“Investing in our skills is crucial for the future of journalism,” reflects Okeke. “I believe that by embracing new technologies, we can improve our storytelling and better serve our audience.”
With the increasing prevalence of misinformation and changing audience expectations, the workshop promises to equip participants with the tools and knowledge they need to navigate these challenges. As AI continues to shape the media landscape, initiatives like those spearheaded by Polaris Bank will be essential in fostering a new generation of informed, ethical, and technologically adept journalists.
Polaris Bank’s commitment to empowering mediapractitioners through the integration of AI tools signifies a hopeful future for journalism in Nigeria. The upcoming workshop is more than just a learning opportunity; it represents a vital step toward ensuring that journalists are equipped to meet the demands of a digital age while maintaining the integrity of their profession.
As participants prepare to gather for this landmark event, they carry with them the hope that through collaboration, education, and innovation, the medialandscape can evolve to not only survive but thrive in the face of adversity. The workshop serves as a reminder that in an age where technology is rapidly advancing, the human element of journalism, truth, ethics, and connection, remains paramount. By leveraging AI responsibly, mediapractitioners can continue to fulfill their essential role in society: informing, educating, and empowering the public.
English (US) ·